Setting a strategy and executing it is essential in practically every task that exists in a business. Although it may seem so, it is not simple to know how to plan a strategy and put it into practice. Therefore, today we will see in depth the strategies that can serve to communicate with customers, specifically those that have to do with email marketing, that is to say, through mass mailing. How to make an effective strategy with an email marketing tool in 5 steps Let’s see, step by step, what should be the strategic process of sending massive emails. There are 5 steps you should follow if you want to have success in a short or long term with email marketing. 1.- Choosing an Effective Email Marketing Tool Within that large number of effective and professional tools that you can find in the market, you will surely ask yourself: Which one should I choose? The one that most comes close to your needs. With several years dedicated to email marketing and after listening to many customers,..
To carry out a successful business venture in the long term, it is essential to work in the relationship with your customers. And one of the best ways to do that is to take advantage of the information you get from them! That is why today we will teach you how to create a database of your customers to maintain and increase your sales. In this post blog ,you will learn what a database is, what type of information you can collect and what are the benefits that can bring to your business. We’ll also show you how to create a database and best practices to get the most out of it. Take note! What is a Customer Database and what is its importance for your Business? As explained by Marketing Specialists, a Customer Database is a collection of information for each customer that is relevant to your business. But what do we mean by “relevant”?But what do we mean by “relevant”? This relevance depends on the nature of your business and your specific needs.. Thus, a customer database can include..
Taking the first steps in the world of audiovisual marketing is cheaper than you think. Every day that passes, the consumption of audiovisual content on the web grows considerably and it is expected that by the end of 2017 this format will represent 74% of total Internet traffic. The mobile boom fuels this explosion and it is estimated that 1 in every 2 views on YouTube is done on mobile devices. Video Marketing is no longer a small, fun and friendly resource to become a necessity within any Digital Marketing strategy, Comparable to the importance that carries on their shoulders such as Marketing on Social Networks like Email Marketing. Without a doubt, video marketing is one of the most effective resources to attract the attention of a potential customer and better yet, to increase the engagement of any Digital Marketing Campaign. The explanation is simple, a person usually retains only 10% of what he reads or listens to, but when faced with an audiovisual piece this index of an..
If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting! With the right strategy, social media automation can help make your social media marketing more professional and consistent and boost your efficiency. If you understand the secret triggers of each social channel, social media automation will help you to tackle your tasks in no time and boost your visibility and engagement.Social media networks are great for communicating, networking and engaging with your audience. But chances are that your “to do” list will become longer than your time for getting things done. Often enough you will be so busy with sharing your posts, that you end up with having not enough time for engaging with your audience. Posting content on multiple social media channels is time consuming and tedious work. This is when social media automation may sound like a pretty good solution. Social media automation is tempting to free you from the pain of sharing your posts on multiple s..
“When you are curious, you find lots of interesting things to do”- Walt Disney Over 2.5 billion people have social media accounts Click To Tweet We all know that quality content never goes out of style. But how to constantly keep churning out fresh ideas that captivate and compel the audience enough to sit up and take notice? Challenging, Right? You are not alone. With the growing struggle of producing engaging content, it’s time to find a way out. Content strategists have to find out what works for them and what does not. Sounds easy? Well, no. There are numerous elements that make storytelling a success. A blog that started all dressed and shimmery should maintain its glam and never run out of ideas. It’s time to rise and shine as here we are with a list of ways to find interesting topics for your audience. 1. Use keyword tools and trending topics from social media Find out what are the most frequently searched terms related to your business. There are tools that help you d..
Pinterest is the third most famous social networking site in the world, giving a tough competition to Facebook and Twitter. It’s a top choice of businesses promoting their brands through the Pinterest marketing campaign – a perfect way to grow your business’s followers, increase traffic to your site and boosting engagement with the visitors. 90% of users on Pinterest want to purchase Click To Tweet But what about analytics? Pinterest has attained great success in driving traffic and sales with the help of customer engagement. You have made the right decision of using Pinterest as a way to promote your brand in social media circles. However, the real question is how someone can find that their Pinterest marketing campaign is working in an adequate manner or not? You can answer this question only when you perform a thorough Pinterest Analytics. Read: How To Use Pinterest To Increase Traffic To Your Blog Why you need to track your Pinterest Marketing Campaign? There are no second-th..
“Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.”- Entrepreneur Nearly 1.8 billion people as active social media accounts Click To Tweet What is competitive analysis? Social media competitive analysis is the constant monitoring, tracking and analyzing of the competitor’s moves on social media, to device ‘better’ marketing strategies. Why Competitor Analysis? Not me, but the image will answer you: Now, you must be well aware of why you need competitor analysis. I know, your next question is how can you perform analysis on your competitors. I am ready to answer in sections given below: Read : How to Leverage social media analytics for businesses 1. Identify your social media competition While some people call it spying, I would term it as an intelligent monitoring of your competition. The first step of your competitive analysis involves: Making a list of your known competit..
If you’re in marketing, you know that word of mouth is a powerful force. Customers are much more likely to buy from you if someone trustworthy (friends, relatives, etc.) recommend your products, according to study. 93% of organizations majorly use Twitter for marketing Click To Tweet Social influencers are selling more than ever, thanks to inspired online campaigns. The “Nick Offerman’s ‘Yule Log’ video for endorsing Lagavulin whiskey, and the team-up of DJ Khaled and Stride Gum for Snapchat, amongst others, are proof of this. Here’s how you too can capture the magic of social influencers for yourself. 1. The Role of Social Media in Marketing It’s no secret that social media is vital to marketers in this day and age. Every business is trying to get out there on social media accounts, getting the word out about what they do and gathering new followers and customers. It’s possibly the largest captive audience you’ll ever have. Marketing director Fiona Dunne from Resumention says, “W..
Are you looking for Social Media Day 2017 Events? Millions of peoples all over the world celebrate 30 June as a Social Media Day. From the global community of social media, professionals will come together and share their knowledge to the peoples who connected to any of social media networks. Anyone interesting to join event of a largest social community then we will describe the events list near you that you might consider for attending. Time & Host Description Social Media Day Ahmedabad 2017 Host: ReDi When: 30 June 2017 at 14:00 PM – 20:30 PM IST Where: Novotel Ahmedabad, ISKCON Cross Road, S.G.Highway, Ahmedabad, India 380015 Responsibly Digital (ReDI) is an initiative to promote & encourage digital technology use for personal & professional purposes through interactive conclaves, and seminars. SocialPilot is channel partner of Digital Media Workshops. Social Media Day Lafayette 2017 Host: Social Media Day Lafayette and Opportunity Machine When: 30 June 2017 at 7:00–17:00 CDT..
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman (@equalman) The e-commerce industry is steadily gaining retail supremacy. In keeping up with this competition, all businesses strive to gain prominence on social media advertising platforms. Every company has a preferred platform where their marketing campaigns fetch lucrative returns. So which of the following platforms are best suited for your social media marketing campaigns -Facebook Ads, Google Adwords, Twitter ads or Bing Ads? 79% of Facebook advertising revenue comes from mobile ads Click To Tweet To make the correct decision, we have to first understand the structure and functioning of each of these platforms and thereby analyze their utility to the concerned business. 1. Google Adwords Google AdWords serves an average of 29,741,270,774 impressions per day (nearly 30 billion) – Google statistics research Adwords..