“When you are curious, you find lots of interesting things to do”- Walt Disney Over 2.5 billion people have social media accounts Click To Tweet We all know that quality content never goes out of style. But how to constantly keep churning out fresh ideas that captivate and compel the audience enough to sit up and take notice? Challenging, Right? You are not alone. With the growing struggle of producing engaging content, it’s time to find a way out. Content strategists have to find out what works for them and what does not. Sounds easy? Well, no. There are numerous elements that make storytelling a success. A blog that started all dressed and shimmery should maintain its glam and never run out of ideas. It’s time to rise and shine as here we are with a list of ways to find interesting topics for your audience. 1. Use keyword tools and trending topics from social media Find out what are the most frequently searched terms related to your business. There are tools that help you d..
Pinterest is the third most famous social networking site in the world, giving a tough competition to Facebook and Twitter. It’s a top choice of businesses promoting their brands through the Pinterest marketing campaign – a perfect way to grow your business’s followers, increase traffic to your site and boosting engagement with the visitors. 90% of users on Pinterest want to purchase Click To Tweet But what about analytics? Pinterest has attained great success in driving traffic and sales with the help of customer engagement. You have made the right decision of using Pinterest as a way to promote your brand in social media circles. However, the real question is how someone can find that their Pinterest marketing campaign is working in an adequate manner or not? You can answer this question only when you perform a thorough Pinterest Analytics. Read: How To Use Pinterest To Increase Traffic To Your Blog Why you need to track your Pinterest Marketing Campaign? There are no second-th..
“Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.”- Entrepreneur Nearly 1.8 billion people as active social media accounts Click To Tweet What is competitive analysis? Social media competitive analysis is the constant monitoring, tracking and analyzing of the competitor’s moves on social media, to device ‘better’ marketing strategies. Why Competitor Analysis? Not me, but the image will answer you: Now, you must be well aware of why you need competitor analysis. I know, your next question is how can you perform analysis on your competitors. I am ready to answer in sections given below: Read : How to Leverage social media analytics for businesses 1. Identify your social media competition While some people call it spying, I would term it as an intelligent monitoring of your competition. The first step of your competitive analysis involves: Making a list of your known competit..
If you’re in marketing, you know that word of mouth is a powerful force. Customers are much more likely to buy from you if someone trustworthy (friends, relatives, etc.) recommend your products, according to study. 93% of organizations majorly use Twitter for marketing Click To Tweet Social influencers are selling more than ever, thanks to inspired online campaigns. The “Nick Offerman’s ‘Yule Log’ video for endorsing Lagavulin whiskey, and the team-up of DJ Khaled and Stride Gum for Snapchat, amongst others, are proof of this. Here’s how you too can capture the magic of social influencers for yourself. 1. The Role of Social Media in Marketing It’s no secret that social media is vital to marketers in this day and age. Every business is trying to get out there on social media accounts, getting the word out about what they do and gathering new followers and customers. It’s possibly the largest captive audience you’ll ever have. Marketing director Fiona Dunne from Resumention says, “W..
Are you looking for Social Media Day 2017 Events? Millions of peoples all over the world celebrate 30 June as a Social Media Day. From the global community of social media, professionals will come together and share their knowledge to the peoples who connected to any of social media networks. Anyone interesting to join event of a largest social community then we will describe the events list near you that you might consider for attending. Time & Host Description Social Media Day Ahmedabad 2017 Host: ReDi When: 30 June 2017 at 14:00 PM – 20:30 PM IST Where: Novotel Ahmedabad, ISKCON Cross Road, S.G.Highway, Ahmedabad, India 380015 Responsibly Digital (ReDI) is an initiative to promote & encourage digital technology use for personal & professional purposes through interactive conclaves, and seminars. SocialPilot is channel partner of Digital Media Workshops. Social Media Day Lafayette 2017 Host: Social Media Day Lafayette and Opportunity Machine When: 30 June 2017 at 7:00–17:00 CDT..
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman (@equalman) The e-commerce industry is steadily gaining retail supremacy. In keeping up with this competition, all businesses strive to gain prominence on social media advertising platforms. Every company has a preferred platform where their marketing campaigns fetch lucrative returns. So which of the following platforms are best suited for your social media marketing campaigns -Facebook Ads, Google Adwords, Twitter ads or Bing Ads? 79% of Facebook advertising revenue comes from mobile ads Click To Tweet To make the correct decision, we have to first understand the structure and functioning of each of these platforms and thereby analyze their utility to the concerned business. 1. Google Adwords Google AdWords serves an average of 29,741,270,774 impressions per day (nearly 30 billion) – Google statistics research Adwords..
Which social media trend is working this year – is the topic of endless discussion? Social media strategies are not about adopting a few techniques. It is about adopting the new techniques withoutlosing the hold of older ones. So, your question must be like which social media trends you should add in 2017? Live Video Streaming It is something beyond just creating video and posting on social media. Live video streaming is about broadcasting your videos live on the web. It is like displaying your videos in real time, making them go live. Remember, Periscope and Facebook Live. It’s time for you to indulge the same in your social media marketing because “82% prefer live video from a brand on social media rather than a blog post”. Chatbots Chatbots allow users to perform daily tasks within chat services. For e.g. users can make reservations, order food, etc., using Facebook messenger. Users don’t have enough time to download your app and perform tasks. If you offer them Chatbots within me..
Around 77 % American workers use social media in the workplace (even against company policies) – Pew research Center, June 2016 With practically the whole world sleeping, eating, and living on social media, it’s impossible to restrain the company employees from using it at the workplace. Rather than considering the social media bug as a disadvantage, companies should give their policies a 360-degree twist and use the social media addiction to the company’s advantage. Nearly 1.8 billion people as active social media accounts Click To Tweet Social media is like our breathing tool these days and no one can imagine a day without posting some quality content. It’s a fact that employees can tweet, post, and pin even while maintaining their performance. On an average, an employee has ten times more followers than the company’s social page. Even though less than 5% of employees share the content, there is going to be more than 30% of the rise in the total outcome. If just 5% can bring suc..
Are you thinking about how to grow your business by using Twitter? Twitter is the great marketing tool for small businesses. If you use Twitter strategically, it helps you engage in conversation with your customers, increase your reach, grows your brand, and generates qualified leads. No matter what type of business you are running, whether it is a retailer, B2B solution provider, or mobile app company, you can use Twitter to make meaningful connections with a relevant and engaged target audience. These connections can lead to action across a network of loyal customers for your business. Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to… Click To Tweet Here in this blog, you will find a few good tips that will help you in successful business marketing on Twitter. 1. Pay Attention to Your Twitter Profile: It sounds so simplistic. However, you would be surprised how many people and businesses start a profile and leave everything blank exce..
When your business is posting daily, or even more than once a day, after a while, your posts can become a bit monotonous. This is detrimental to the engagement of your fans, which means you’ll be a lot less likely to convert them. Social Media is an exciting medium for marketing, but if it’s not used properly, it can become dull and ineffective. The best way to increase engagement among your social media fans is to create suspense. Your social media fans want to see excitement from your posts. This isn’t easy to do on a daily basis, but you can create a sense of excitement and suspense with: Giveaways Release Countdowns Fan Competitions Scavenger Hunts Behind the Scenes Media Hooks These are just a few of the most common ways to create suspense, and, when used correctly, they are great for building and engaging your fan base. The strength of your social media is determined by the strength of your content. Click To Tweet 1. Giveaways A giveaway is a perfect way to create suspense a..